Journal
Notes from production, written for the people commissioning it.
- AI UGC ads: what they are, when they work and when they backfireAI UGC ads use generated presenters to make creator-style video ads. Here is what they cost you in trust, where they perform, and the rules you need to follow.
- How to make Instagram Reels with AI: the workflow studios useA step-by-step workflow for making Instagram Reels with AI, from the hook to the final export, with the tools for each stage and the mistakes that make AI reels look cheap.
- How to choose an AI video production company: nine things to checkA practical checklist for hiring an AI video production company or agency: what to ask, what to look for in the work, and the warning signs that save you money.
- AI video or a real shoot: how to chooseAI production is a different tool from filming, with different strengths. A short guide to picking the right one for your content.
- How AI reels are actually madeWhat happens between your message and a finished reel: what people decide, what the models do, and where the time goes.